Switch off Stress, Switch on Success. 

A 12 week small group programme for ELT freelancers: teachers, trainers, writers, editors. 

 

This small group programme is all about taking a group of ELT Freelance (or nearly freelance) professionals through a process where they learn and start to implement practical business skills and overcome mindset blocks.

I use the word freelancer, because that is how most people working as writers, editors, trainers self-identify. However, I think a key shift is to start to see ourselves as business owners. This isn’t always comfortable, as it can bring up feelings that business and making money is a bit ‘icky’, or it can trigger insecurities about not knowing enough. Both of these reactions are things we are going to look at and get past.

 

No-one can hire you if they don’t know you exist. 

The second key step is to start to get much more visible, and to become known as an expert in our field. Both those things can also trigger mindset blocks, which we will work through, but they are essential to stop over-working, taking on everything we’re offered, and often being exploited. We can then start to be much more intentional about the work we do, and have a plan, rather than living week to week, month to month.

We’ll start by exploring some different business models. Maybe you simply want to attract more work from publishers or training companies? Maybe you want to start or build your 1-2-1 training, teaching or coaching work? Maybe you’d like to create a membership, or work with groups of people? Maybe you would like to start creating some passive income through creating a course or self publishing? 

We then look at the nitty gritty of becoming more visible, including:

  • Creating a killer Linkedin profile
  • Networking online and widening your circle of contacts
  • Using social media in a focused way to gain visibility
  • Why you need a website and what you need on it

A leap of faith?  

Whatever your freelance service, people who are looking to hire you are often taking a leap of faith. Unless they have worked with you before, they are taking a gamble. Your online presence can significantly reduce that gamble by providing them with lots of evidence of how good you are. I will show you the most effective ways of achieving this.

We’ll also look at what you do once you’ve been approached for work. We’ll consider how to evaluate whether a job is a good fit, and learn to estimate the time needed if it isn’t hourly paid. We’ll look at the real costs of being freelance, and how it’s different from a salaried role. We’ll explore how to price your services, and question any unhelpful beliefs about money, what people will be willing to pay, and what you’re worth.

We’ll look at how to sell yourself well, and at some basic principles of negotiation which most people commissioning freelancers have been taught, but which freelancers themselves rarely understand, putting them at a significant disadvantage. We’ll literally practise negotiating with each other.

From the mindset perspective we’ll also explore those inner blocks which often stop us from saying no, or setting appropriate boundaries.

Finally, we’ll look at how you work. The shift to freelance often leads to people working much longer hours as there are suddenly no boundaries, and we may well be working on more than one project at a time. We’ll learn about managing energy, not just time, how to deal with procrastination (and uncover why we’re doing it) and learn a variety of techniques for working smarter, not harder.

We’ll do all this within a small group, with lots of support from each other, and from me, along the way. If you implement everything I’m teaching you, you’ll see a transformation in your business, or be ready to launch your new one, by the end of the twelve weeks.

At the start of the programme I was balancing 6-7 different roles, each one extremely demanding, and working for at least 14 hours a day. I think I was doing well regarding charging for my work but it had taken me a long time to reach the point when I can say ‘No, sorry, but this is what I’m charging and I cannot go any lower.’

To be honest, initially I wasn’t entirely sure how I’d fit in with the others on the group programme, or whether it would be a good investment (COVID crisis and everything) but after a long walk by the lake I realized that I needed to do something to change my situation. Over the 12 weeks, I’ve learnt that I don’t see myself in the same positive light that others see me and that I get embarrassed when someone praises me, or gives me a compliment. However, I’ve managed to keep that inner troll quieter or not listen to it at all. That has given me a bit more confidence to put myself out there, and be more visible. I’ve started posting more on FB and LinkedIn about professional stuff, commenting on other people’s posts, etc and I’m slowly resurrecting my blog.

Having a network of people who support you and who value you is crucial for personal growth, and I really enjoyed our chats and discussions, listening to others talking about their fears, hopes, and experiences. I also really enjoyed our input sessions, learning so many things about running a business, and developing a much clearer picture of what I want to do. I can’t make all the changes right now, but at least I’ve made a decision to walk away from some things to give myself a chance to do the things I really want to do.

I’m looking forward to starting some new projects, having a better life-work balance, prioritizing, and saying ‘No’ more often.

Rachael is supportive, calm, approachable, reliable, someone you want to be best friends with 🙂 I’d recommend working with her to all my ELT and non-ELT friends to help you turn things around and become the best version of yourself. She will change your life.

Aleksandra Popovski

When I started the group programme with Rachael I had some ideas floating around in my head, which had been there for about 6 or 7 years! I debated about signing up to the programme for a while as I felt it was an added expense that would be tough to meet at a difficult time in my career after losing my job.

However, hindsight, truly is a beautiful thing and now, at the end of the 12 weeks,  I can see how much value the course has and how much I have learnt, done and accomplished. I have finally defined what it is that I want to do, raised my profile and connections on LinkedIn, started creating content and am a good way towards finalising my website. I also met a lovely group of freelancers.

The mindset aspects were sometimes challenging, but in a good way! I somewhat regret not starting a journal earlier, but am making a start on this.

I am now setting my weekly and monthly goals for the next 90 days and working on how I can further grow and nurture my audience. I’m looking forward to Hayward Training taking off and being able to continue on this journey, and support other teachers.

I would absolutely recommend the programme to other professionals who want to seek out new horizons, change their working pattern or freelance. Rachael answers every question, or will find out the answer, and is very honest, calm, and helpful. It’s been one of the best things I’ve completed because it’s been such a practical and inspiring course. It has enabled me to both learn a lot about business and to create something uniquely my own.

Clare Hayward

Before I started this programme I was sometimes doing eighty hour working weeks. The project always dictated my day, or rather, I let them dictate my day. I was accepting a low (sometimes very low) hourly rate for quite specialised writing/editing work.

I didn’t really know what to expect from the programme. I thought I might be asked to share more of myself with the group than I was comfortable with, and the cost was a big investment for me.

However, I’ve learned a really good mix of practical things about starting a business, as well as the kind of mindsets and behaviours that hold me back. The shift is…I feel like more is possible. I felt very trapped. Now I feel like there are all kinds of doors open for me. I also value myself more, and recognise my strengths as well as my weaknesses.

I have become a lot more active on LinkedIn and have grown my contacts from a hundred and something to over five hundred and I’m starting to get people follow me.

For someone on the fence about this programme, I would say ‘Do it.’ The course is life-changing from a business and a personal perspective. I think any ELT people who are struggling with work, looking to change careers, or start a business would all benefit from working with you.

You know what you’re talking about. You clearly enjoy learning and sharing that. You know how to teach and structure a course. You understand people. You’re trustworthy.

Thank you!

Group member June-Aug 2020

When I started the group programme with Rachael I had some ideas floating around in my head, which had been there for about 6 or 7 years! I debated about signing up to the programme for a while as I felt it was an added expense that would be tough to meet at a difficult time in my career after losing my job.

However, hindsight, truly is a beautiful thing and now, at the end of the 12 weeks,  I can see how much value the course has and how much I have learnt, done and accomplished. I have finally defined what it is that I want to do, raised my profile and connections on LinkedIn, started creating content and am a good way towards finalising my website. I also met a lovely group of freelancers.

The mindset aspects were sometimes challenging, but in a good way! I somewhat regret not starting a journal earlier, but am making a start on this.

I am now setting my weekly and monthly goals for the next 90 days and working on how I can further grow and nurture my audience. I’m looking forward to Hayward Training taking off and being able to continue on this journey, and support other teachers.

I would absolutely recommend the programme to other professionals who want to seek out new horizons, change their working pattern or freelance. Rachael answers every question, or will find out the answer, and is very honest, calm, and helpful. It’s been one of the best things I’ve completed because it’s been such a practical and inspiring course. It has enabled me to both learn a lot about business and to create something uniquely my own.

Clare Hayward