Switch off Stress,
Switch on Success. 

A 12 week group programme for ELT freelancers- teachers, trainers, writers, editors.

It’s a magic combination of practical business and online marketing skills, and learning exactly how to overcome any mindset blocks holding you back.

Are you an English Language Teaching freelance professional or business owner looking for consistent, well-paying clients?


Many of my clients:

  • Feel they have to take whatever work comes in (even if it isn’t ideal).

  • Would like to specialise more, but are not sure what might work.

  • Don’t know how to go about finding the clients they really want to work with.
  • Would love to find out more about ways in which they could diversify or develop some passive income.
  • Are currently working long hours, for little financial reward.
  • Feel that the way they are working is not sustainable in the long term. 

If that sounds like you, my 12 week  group programme, Switch off Stress, Switch on Success, can help you discover how to set up or run an ELT Freelance business in a way that really works for you. 


Put simply, my vision is that you’ll earn more, work less, and live more.

I already had my own business but I was working a lot of hours and not charging enough. Sometimes I wasn’t charging anything because I thought it would be rude to ask. I was not sure how to market my work and I was trying to cover too many bases.

I am now much more confident about setting prices that reflect the true value of my work, and negotiating better fees when necessary. I have a clear plan to increase my visibility on social media, and a much more focused target-client group.

There was something useful in every lesson. I needed the mindset sessions to give me the confidence to implement the practical sessions (e.g. website, social media). I also really enjoyed working with other professionals from the field, hearing their ideas, learning from their experiences and having a chance to get feedback on my attempts to improve.

Perhaps my biggest takeaway from the programme is that it’s OK to be assertive and to value what I do, so that others also see the value in it.

I would definitely recommend you and the programme, to anybody who feels a bit stuck, either in business or in life.

Anne Margaret Smith

ELT and SpLD specialist, www.eltwell.com

A lot of people in our line of work are brilliant, creative, knowledgeable and passionate and many don’t have the deal they deserve. The programme is perfect for anyone working in our field who has an idea, feels passionately about what they do and would like to be more successful in an increasingly competitive freelance world.

Rachael will help you see for yourself what you can offer clients, what your strengths are, and what you need to do (and not do) in order to get to where you want to be. She is non-judgemental and extremely perceptive. I’d feel confident and comfortable discussing anything with her.

As I said to someone recently who asked me about the course, ‘You should do it because you are worth it, the money you spend is an investment which you’ll recoup and some of what you’ll come away with will be priceless.’

Katherine Bilsborough

ELT materials specialist, www.creatingELTmaterials.com

This programme is the best gift I have given myself in a long time because it has allowed me to refocus on myself and on my needs and desires. Rachael, I would highly recommend you, especially to teachers, because you know a lot about the teaching profession and what it means to be a teacher (both the good and the bad sides). You are an expert and welcome everyone’s words and ideas with empathy and without judgment. You know how to create a climate of trust and security. And you have the talent and ability to help people discover what is important to them and you know how to help them turn their dream into a project.

Nabila Souaber

Coach, Teacher, https://www.linkedin.com/in/nabilasouaber/

No-one can hire you if they don’t know you exist.

Are you blending into the background? Providing a great service that most people don’t even know about? 

Whatever your freelance service, people who are looking to hire you are often taking a leap of faith. An effective online presence can significantly reduce that gamble, and make you more hireable, referable, and likely to get a better deal when you accept work.  

I’ll help you to get really focused about where your strengths lie, and to get more visible and known for what you do. On the programme you’ll learn how to write clear, memoriable profiles, and how to harness the power of social media to really get yourself out there. 




When I started the group programme with Rachael I had some ideas floating around in my head, which had been there for about 6 or 7 years! I debated about signing up to the programme for a while as I felt it was an added expense that would be tough to meet at a difficult time in my career after losing my job.

However, now, at the end of the 12 weeks,  I can see how much value the course has and how much I have learnt, done and accomplished. I have finally defined what it is that I want to do, raised my profile and connections on LinkedIn, started creating content and am a good way towards finalising my website. I also met a lovely group of freelancers.

 I would absolutely recommend the programme to other professionals who want to seek out new horizons, change their working pattern or freelance. Rachael answers every question, or will find out the answer, and is very honest, calm, and helpful. It’s been one of the best things I’ve completed because it’s been such a practical and inspiring course. It has enabled me to both learn a lot about business and to create something uniquely my own.

Clare Hayward

Teacher trainer , www.hayward-training.com

What does the course cover?


  • getting super clear about what it is that you can offer, and who you want to work with
  • creating really effective profiles on LinkedIn and other social media platforms
  • exploring different business models, both B2B and B2C
  • using social media in a focused way to attract clients
  • learning what a website can do for you, and exactly what to put on it.
  • getting better at setting boundaries and working smarter, not harder
  • overcoming money blocks, and practical questions about pricing
  • negotiating strategies and techniques


The programme has something for everyone. I started the course having what I thought was a pretty clear idea of where I was going and the things I needed to do. I learned that I wasn’t wrong but I had also overlooked things or assumed they weren’t for me: they were. There really is something for everyone.

The sessions on selling yourself and money mindset and pricing were particularly useful for me because this was an area I felt super uncomfortable with. I am slowly becoming better at setting my price or being able to negotiate better.

I would recommend the programme without any hesitation to anyone wanting to start off/improve their small business. Whether in ELT or not, as it’s all transferable to other industries.

Liz Marqueiro

ELT & Equity, DIversity and Inclusion writer, editor and consultant

We’ll do all this within a small group, with lots of support from each other, and from me, along the way. Most of us are mainly working alone at home, and it can be hard to keep ourselves accountable or motivated, or we can start to second-guess our decisions.

If you really want to make changes or make progress, surround yourself with people who have the same goals.


Having a network of people who support you and who value you is crucial for personal growth, and I really enjoyed our chats and discussions, listening to others talking about their fears, hopes, and experiences. I also really enjoyed our input sessions, learning so many things about running a business, and developing a much clearer picture of what I want to do. I can’t make all the changes right now, but at least I’ve made a decision to walk away from some things to give myself a chance to do the things I really want to do.

Rachael is supportive, calm, approachable, reliable, someone you want to be best friends with 🙂 I’d recommend working with her to all my ELT and non-ELT friends to help you turn things around and become the best version of yourself. She will change your life.

Aleksandra Popovski

Teacher, Materials Writer, Teacher Trainer, https://www.linkedin.com/in/aleksandra-popovski-8170b155/

If you implement everything I’m teaching you, you’ll see a transformation in your business, or be ready to launch your new one, by the end of the twelve weeks.

About me

I’ve been in ELT for over 30 years now, and there’s not much I don’t know about the business. When I moved into coaching in 2017 (having previously trained as a counsellor and psychotherapist), I quickly realised that this experience meant I was ideally suited to mentoring and coaching other ELT Professionals.

As part of my own experience as a business owner, I have worked with three excellent business coaches and undertaken training in social media marketing, copywriting, website design, memberships and more. 

I am now able to combine my ELT background, my coaching skills, and considerable teacher training experience to run this programme, specifically designed for ELT freelance professionals and business owners. 

Life Resourceful- Rachael Roberts

I have learnt huge amounts- how to manage my own business in a structured way, how to tackle the parts of running a business that were intimidating or seemed overwhelming without anxiety, how to be clear about value offered and how to value what I can offer.

Working with Rachael is an investment, not only in improving your business but in managing your whole life better! I knew I would get the best practical training possible for an EFL related business. But the bonus, and what makes this so different from other training, is how Rachael never ignores the way work impacts our whole experience of the world – financial anxieties, gaining free time, managing stress, being happier in general. The support and confidence it provides is wonderful. So the course is an investment in a better life not just a better business.

Stephanie Dimond-Bayir

ELT Author, Consultant and Trainer, https://www.linkedin.com/in/stephanie-dimond-bayir-3b1ba330/


Is this right for my freelance business?

Past and current group members have included editors, writers, teacher trainers, school owners and teachers and language coaches, all working within the field of ELT (and one in Portuguese as a Foreign Language). Their businesses are different, but there’s a lot of commonality, and a special kind of synergy which comes from all these different perspectives.

On the programme we will look at working with individual clients and groups of clients, as well as working on a freelance basis for other businesses, such as Publishers, or businesses seeking language or intercultural coaching/training.

If you want to raise your profile, learn how to draw clients to you, overcome confidence and money blocks, learn to negotiate more effectively and set better boundaries, and enjoy your working life more, it’s for you.

Does Rachael know what she’s talking about?

I hope this question isn’t asked too frequently, actually 🙂 

Over the past 12 years I’ve built up two successful businesses, first as an ELT writer and now as a life and business coach. Along the way I’ve learnt a lot: from experience, of course, but I’ve also invested in my own business coach and in training from social media and copywriting experts. 

I started out muddling my own way through, but I know first hand how much more quickly and easily my business progressed once I got the right help. Now I’d like to help you do the same. 

You’ll also learn a lot from working within a small group of other ELT professionals and sharing experience and advice. 

Do I have the time to invest in the programme?

Over a 12 week period we’ll meet once a week for a 90 minute input session, and every other week for a 90 minute group coaching/discussion session (8 sessions in total). All the sessions are recorded, and available to you forever, so if you have to miss a session, you can go back and catch up.

Each week I’ll set you a ‘homework’ task. This might be something practical, such as writing a new LinkedIn profile and submitting it for feedback, or it might be a mindset related task.

There will also be ongoing support (from me and the group) and individual feedback available in a dedicated Slack group. 

The amount of time you spend on the programme is largely up to you, but I’d say around 5 hours a week on average (including input), more if you want to get more done quickly.

It’s a 12 week programme, so there’s plenty of time to catch up if you miss a week, but we also have an implementation week halfway through (so 13 weeks in total), where input is paused, but you can still ask questions in the Slack group.

Do you offer a 1-2-1 version of the S.O.S programme?

I recommend the group version of this programme where possible, as the buzz and synergy is definitely part of the appeal. However, sometimes the dates or times just won’t work, or you want something even more tailored to your specific needs. 

So I do offer a 1-2-1 version of the programme. This takes place over 3 months, with life-time access to a recorded version of the programme, 12 x 60 minute 1-2-1 business coaching sessions, plus tailored homework tasks, and email access to me between sessions. More details are available on the 1-2-1 Coaching page of this site. 

Is this the right time to invest in something like this? 

These are uncertain times. Everything has been thrown up in the air, and the old ways of getting business might not be working for you anymore. But is this the right time to invest?

Only you can answer that question. What I can tell you is that overwhelmingly those who have been on my programme are now making more money. That might be because of a new business, because they’ve got better at negotiating and at valuing their work, or because they’ve become more visible and been offered better paid work.

I can’t guarantee that, obviously, but take a look at some of the testimonials and you’ll see that the participants have also benefited enormously in less quantifiable, but maybe even more important ways. They’ve developed more confidence, feel better about saying no and asking for what they need, and are working in a more enjoyable and balanced way.

If that sounds like something you want, book a call with me now and let’s discuss your current situation, and if this is the right programme for you. 

After doing Rachael’s course I became much more confident in all my transactions with clients and must say it has paid off immensely. With her guidance, I have also managed to navigate LinkedIn with success which has lead me to great jobs. Most importantly however, I have made very good friends from the course and the support system from Rachael and the group has helped me overcome many obstacles I myself built.

Catherine Zgouras

Freelance ELT editor and writer

You’re an incredibly knowledgeable person with a perfect set of skills and loads of valuable experience to coach ELT professionals like me, an ELT teacher who is in ‘survival’ mode. You have helped me to see the bigger picture and coming out of the ‘rat race’ is totally within my reach.

The programme helped me to believe in myself, ‘sell’ my expertise to those who could benefit from it whilst not being exhausted and have time for my family, some very special learners that have captured my heart and me.

I initially hesitated over the cost, but it was money well spent. A change for the better, and a huge step forward in my career.

Paulina Clarke-van Pelt

ELT and ESOL Teacher

I was jumping from one project to the next, thinking that being really busy meant I was being successful. But I was close to burning out constantly, using every weekend to recover rather than enjoy a rest 

My main hesitation about joining the programme was finding the time to do it. I was also a bit nervous to do a group programme with strangers (but I shouldn’t have been!)  

I learnt buckets of useful tactics and knowledge – so much so, I’m going to have to rewatch the presentations to make sure it all sticks in my mind. I learnt that a website and LinkedIn presence is important for a freelancer, and how to achieve that. My social media posts have been really successful and I’m hoping to develop them more in 2021. I’ve been seeing some familiar names like and comment on my post that I haven’t worked with for a while (as well as new connections). This week, one of those people got in touch saying they have work for me in January. So it works!  

I feel more confident about negotiating and have been getting work at higher hourly rates than before. I can also now say that I’m an expert in my field- without squirming! The confidence you have given me will be a foundation for the rest of my career – thank you!  

You can see you really care and want to help people. You have the gift of seeing what people need help with, even when they’re not sure themselves. You see people – really see them. 

I feel like you’ve really set me up to succeed for years to come. Your time and energy is priceless. With everything I’ve learned, I got a bargain!

Danielle KIng

Freelance ELT editor

Next programme is running March-May 2022 – and it’s already filling up….

30 ideas for social media posts

As well as the free PDF, I will send you a weekly email with more tips and strategies for working less, earning more and living more fully. I will never share your information, and you can unsubscribe at any time. 

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